Our Story

The idea for Bullet & Bone was conceived when our co-founder, Ian Murphy, noticed that there were no high-quality personal care products packed with natural ingredients, specifically designed to enhance sports performance.

As a keen amateur sportsman, Ian noticed that he and his friends were using a number of disparate brands which, in the majority, weren’t being used for what they were intended for while playing sports. For example, sinus products to open up airways before a match, deep heat to warm up muscles quickly, or beach sun cream for outdoor sports protection.

After over two years of consumer research, product design, development and testing, Bullet & Bone was created; a range of trusted, Olympian-endorsed high-quality personal care products, specifically developed to help enhance the performance of sports professionals.

Our values

Designed for sport

Each product’s formulation has been carefully designed and tested to specifically meet the needs of sports professionals at each stage of their preparation, performance and recovery.

Aiming higher

At Bullet & Bone, we want to constantly aim higher. We are always searching for the marginal gains that make all the difference and have a never-ending ambition to do the best we possibly can, both personally and as a reputable brand.

The highest quality

We care deeply about the quality of our products. They are proudly made in the UK using only the highest quality ingredients and natural extracts which deliver exceptional performance.